It would appear that Ryco Filters enjoy a challenge! 2006 saw not only the release of their new 2006-2008 filter catalogue – a huge task within itself – but also the relaunch of the Ryco website. PeptoLab worked alongside Ryco during the thick and thin of an extraordinary 6 months on both of these projects.
The website redesign and development took the ‘search’ facility to a whole new level for Ryco. It was established in the forefront that the regular visitors to the site (filter distributors and auto-technicians) needed information simply and without delay. The catalogue search functionality allows for auto-recognition of vehicle models, makes and reference numbers stored within the product database.
Information is displayed quickly and additional information such as ‘new products’ and ‘distributor notices’ are but a click or two away.
The site look and feel sits hand in hand with the catalogue design and provides an excellent opportunity for regular website updates via the PeptoCMS.